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Puma is a premier German multinational company that designs and manufactures athletic and casual footwear, apparel, and accessories. Founded in 1948 by Rudolf Dassler after a famous split with his brother (the founder of Adidas), Puma is globally recognized for its iconic leaping cat logo and "Formstrip" design.The brand has heavily shaped the sports world for decades, most notably in football (soccer) and track and field, outfitting legendary athletes like Usain Bolt. In addition to performance athletic wear, Puma has successfully blended sports culture with high fashion through major collaborations with designers and celebrities like Rihanna, as well as high-performance partnerships in motorsport with brands like Ferrari and BMW.